Missile Defense Agency's New Obamanized Logo?

One of the signature accomplishments of the Obama '08 campaign was its deployment of an excellent logo. My dark little businessman's heart actually admits a measure of admiration for his ubiquitous campaign brand:

Its effectiveness became so popular that even a master of consumer products marketing, Pepsi, was accused of rolling out a new marketing camapign and logo based on Obama's. Contrast Obama's pithy-yet-powerful badge with some of the snoozers from the somnolent world of missile defense:

 
Strategic Defense Initiave Organization: Reagan Era

Ballistic Missile Defense Organization: Bush-Clinton Era

Missile Defense Agency: Bush Era now in TechniColor

Which brings me to the jarring discovery I made while visiting the Missile Defense Agency's new website. As many of you know, I am an MDA contractor and I check their site frequently. So imagine my surprise when the one department in Obama's Pentagon that has been targeted for the most massive budget cuts apparently has a new, suspiciously familiar logo:

 

A few things jump out that give me, er, Hope, that Obama's narcissism has not reached such literal heights. First, there has been no formal announcement from the MDA that it has indeed adopted a new logo. Second, the "old" one still appears on letterhead --- even co-existing in cyberspace with the "new" one on press releases (like this recent one).

So, I have to believe this "new" logo is the work of a zealous MDA bureaucrat eager to quickly bank some brownie points with some world class O-bsequiousness. Anything to save a budget, I guess.

Comments

[Rich]

Do you know what jumps out at me? The crescent.

[Pupster]

Yeah...what Rich said.

It also sort of looks like 'a strike' in the heart of islam rather than the last badge's interception over some unspecified area.

I like it.

[Jean]

As above, should be the logo for the Global Precision Strike crowd. Looks like somebody is planning on going downtown - in Mecca.

[bryan]

all seems psycho.